Gen Z vs Millennials

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What is a millennial?

A millennial is someone born between 1981 and 1996, placing them between the ages of 28 and 43 in 2024. Millennials are also often called Generation Y and are the first generation to grow up in the Internet Age.

They're also the only generation to remember a time before social media.​

What is Gen Z?​

Gen Z, or "zoomers," consists of individuals born between 1997 and 2012, putting them between the ages of 12 and 27. Similar to millennials, Gen Zers grew up in the internet age.

However, unlike millennials, zoomers grew up with social media and smartphones —making them the first fully digitally native generation to grow up in a digital-first world.

When you think about the generational differences on the largest possible scale, the oldest millennials are in their early 40s, might be settled down, and could be making larger purchases like cars or homes.

The youngest members of Gen Z are 12 years old, might love children's shows, and won't be directly making purchasing decisions any time soon.

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Factors that differentiate between Millennials and Gen Z

• They have different attitudes about technology and money.​

• Gen Z is more likely to make mobile purchases.​

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• Both spend a lot of time on social media, but the platforms they use are quite different.​

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• Millennials pay attention to one one thing for a longer amount of time.​

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• They have different career motivations.​

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[Snowflake]

Gen Z enjoys quick or short-form video content, like that of Snapchat or Instagram Stories, while millennials value long-form content, such as detailed videos or podcasts.

 

[Snowflake]

By now, you might know that both of these generations are heavily connected to the internet and social media, While millennials watched the internet develop, Gen Z has used it since a very young age.


Each day, millennials spend around 6 hours and 48 minutes online while Gen Z surfs for about 10.6 hours.